abdc – alexandra birkel design communication is a strategic marketing and communications consultancy specialized in the field of design and lifestyle.
Whether as a strategic brand and PR consultancy, an outsourced press office or a consultant for digital communications or social media strategies, abdc offers comprehensive services in all areas of brand communications.
With her many years of international experience in the living, automotive and luxury sectors and with her unflaggingly high standards of professionalism, creativity and quality, Alexandra Birkel continuously cultivates contacts with brands, media, influencers and bloggers.
Design ranks among the most valuable of all investments in brand management. Trend researcher Matthias Horx describes design as the “key strategic element in the economy of the 21st century.” Thanks to early immersion in an environment with a strong affinity for design – her parents ran a furniture store specialized in high class design brands – Alexandra Birkel is very familiar with the most important trade show, such as imm cologne, Salone del Mobile and London Design Festival. She maintains very close contacts with designers, influencers and multipliers of the industry.
Through her work for firms such as Vitra, BMW, MINI, Armani/Casa, Louis Vuitton or Cartier as well as international communications agencies Alexandra Birkel has extensive know-how that enables her to successfully communicate design brands and their topics – on and offline. As the ever-changing media landscape requires besides digital competency an in-depth knowledge in areas such as digital brand communication, influencer and content marketing as well as storytelling.
abdc advises and accompanies its clients along this path. A profound understanding of brands, markets and target groups forms the basis of all recommendations for action. Sustainable, consistent and at a high quality level.
More than ten years of experience with international marketing and communications consultancy such as Jung von Matt, Weber Shandwick und Häberlein & Mauerer for premium brands in the living, lifestyle and luxury sector.
Alexandra Birkel has a diploma in economics and marketing and received a Master of Business Administration (MBA) in communications. Furthermore she authored several publications on the subject of design and brand strategy.